Visual Merchandising Basics

Write your awesome label here.
Course overview
  • Level: Beginner
  • Study time: 2 hours
  • Assessments: 0
Course overview
The purpose of visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

Visual merchandising traditionally occurs in brick-and-mortar stores using a blend of lighting, color combinations, and articles of decor to stimulate an observer and generate interest.

In this introductory course on visual merchandising you will learn about the history of the practice and how to start on your path to developing great visual merchandising.

What's included?

  • 1 Topics
  • 7 Lessons
  • 1 Knowledge Checks

Learn the basics

Learn the background and history of VM and why it is a major tool in retail and customer purchasing decisions.

Skills for practice

Gain real insight to skills and tools to use when thinking about a VM strategy and how this idea can improve how customers perceive your brand.

Topic list

  • Introduction
  • Methodology
  • Store Layout
  • Atmospherics
  • Exterior Window Displays
  • Planograms
  • Tips for Visual Merchandising
  • Knowledge Check 
Drag to resize

Our learners love us

A great beginner course! Thank you.
Mitchell Lawrence
Good insight with a good layout of information
Kathy Green
Really good course. I am excited to learn more for my store.
Cameron P.
Write your awesome label here.

Never miss out on new programs!

Thank you!
Get updates on new programs and more right in your mailbox.