Social Media Marketing

How to set clear goals, choose the right platform, follow brand and legal requirements, schedule content and use results to improve future posts.
Format

Self-pace
Course

Level

Foundational

Starting date

On-going

Attainment

Certificate of completion

Duration

20 minutes

Price

$ 25

What's included?

This module gives leaders the skills to plan, create and manage social media content that supports business goals. 

By the end of this course, you will demonstrate understanding in:

  • Set clear goals for social media content based on the action they want customers to take.
  • Select the right platform and content format for the audience and message.
  • Apply brand guidelines, approval steps and legal checks before posting.
  • Plan, schedule and review content using results such as clicks, leads and sales.
Drag to resize
INTRODUCTION
  • About the course
LESSONS
  • The Reach
  • The Rules
  • The Platform
  • The Plan
TEST YOUR KNOWLEDGE
  • Instruction before taking the quiz
  • Quiz
  • Certificate of completion
Created with