Social Media Marketing for Retailers

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Course overview
  • Level: Intermediate
  • Study time: 3 hours
  • Assessments: 1
Course overview
This course has been designed to help you develop the skills and knowledge required to use social media as part of a full marketing strategy.
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Certification included
Certificate of Completion is awarded to learners passing a final assessment. This branded certificate can be added to your resume and shared on your social networks.

What's included?

  • 3 Topics
  • 16 Lessons
  • 3 Knowledge Check
  • 1 Assessment

Understanding technology today

The reassurance comes from knowing that just as technology is enabling customers it is also enabling retailers to communicate consistently and track customer activity seamlessly across every channel.

Online retail 

Those embracing this form of retail are far more profitable and have a stronger loyalty within the customer base.

Topic list

ONLINE ENVIRONMENT TRENDS, MARKET RESEARCH AND THE E-CONSUMER
  • Introduction
  • The Social Media Revolution
  • Key Digital Drivers
  • Online business strategy
  • Internet Marketing Benefits
  • Tips to building Online Retail Strategy
  • Activity 
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COMMUNICATING & PROMOTING ONLINE (SEO, SEO, BLOGS, SOCIAL NETWORKING, EMAIL, SMS)
  • Introduction
  • Search - SEM or SEO
  • Hints for Improving Searchability
  • Blogs & User Generated Content (UGC)
  • Social Networking & Social Commerce
  • Email
  • SMS
  • Activity
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ONLINE CUSTOMER RELATIONSHIP MANAGEMENT USING MEASUREMENT TOOLS & METRICS
  • Introduction
  • Online integration - Consumer Stages
  • Online Measurement Tools & Metrics
  • Activity
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Our learners love us

The course was really comprehensive and easy to follow.
The interactive activities made sure that I was able to keep up with the content.
Thank you so much for this great course!
Angela James
A detailed program of one of the most important skills in retail today: Customer Abuse.
In particular,I liked and have implemented some self-care tools. Highly recommended!
Pete Yeen
Extremely valuable for all retail workers! 
The content was outstanding and to the point without drag-on.
Many thanks for the quality of your efforts!
Pip Young
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