Lead & Develop Visual Merchandising Strategies

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Course overview
  • Level: Advanced
  • Study time: 5 hours
  • Assessments: 1
Course overview
The retail sector is in a constant state of change, creating a dynamic industry. This presents brands with many opportunities as the expectations of customers evolve and new methods of engagement are introduced. Learn how to build, develop, present and launch a Visual Merchandising Strategy. 
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Certification included
Certificate of Completion is awarded to learners passing a final assessment. This branded certificate can be added to your resume and shared on your social networks.

What's included?

  • 4 Topics
  • 16 Lessons
  • 4 Knowledge Check
  • 1 Assessment

Developing the strategy

Provide insights into the way businesses structure a process for developing visual merchandising strategy and defining the way stakeholders are involved.

Leading the strategy

Learn how the visual merchandising team best manages the process of implementation and brings the strategy to life in the business.

Topic list

ANALYSING VISUAL MERCHANDISING TRENDS
  • Identifying visual merchandising market trends 
  • Critiquing competitor visual merchandising strategies
  • Collaborating internally to define visual merchandising direction and strategy
  • Activity 1
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DEVELOP THE VISUAL MERCHANDISING CONCEPT AND STRATEGY
  • Defining the visual merchandising strategy
  • Reviewing Financial impacts of Implementing a VM Strategy
  • Documenting the VM Strategy for approvals 
  • Activity 2
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DEVELOP AND MANAGE IMPLEMENTATION OF THE VISUAL MERCHANDISING STRATEGY
  • Marketing and visual merchandising strategies
  • Communication tools for implementation
  • Managing the operational execution
  • Activity 3
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EVALUATING THE OUTCOMES OF THE VISUAL MERCHANDISING STRATEGY
  • Reflection on the VM Strategy
  • Gathering Data Gathering Data 
  • Reporting the resultsReporting the results
  • Activity 4

Our learners love us

The course was really comprehensive and easy to follow.
The interactive activities made sure that I was able to keep up with the content.
Thank you so much for this great course!
Angela James
A detailed program of one of the most important skills in retail today. Highly recommended!
Pete Yeen
Extremely valuable for all retail workers! 
The content was outstanding and to the point without drag-on.
Many thanks for the quality of your efforts!
Pip Young
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